One of the most valuable aspects of Facebook ads is the ability to customize the ad to reach the most qualified prospects. Additionally, you have the option to create multiple ads in a single campaign that target niche audiences.For example, you may have one advertisement seeking buyers and another approachingsellers. Of course, the ads would differ and emphasize the goal of that advertisement in both the image and the text. However, the advertiser can also narrow down their search to only the top possibilities based on location, age, keywords, or other demographic data.
For instance, let’s say you specialise in beach-front properties in Sydney. You could set the ad to run when people use the word “beach,” “property,” “Sydney.”
This allows you to reduce the audience for your advertisement from 300 million Facebook users to just those who have some form of interest in your services. This allows you to make much better use of your budget. Although every market is unique, there are some simple strategies to target only the people who are most likely to buy from you in the future.
While you’re here…
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Create Facebook Ads that Achieve Each Real Estate Marketing Objective
Choosing your ad headline or title text, the ad body content, and uploading an image are the initial steps in creating a Facebook real estate advertisement.
Have your ad plan in place before entering the section for ad layout. Choose each advertisement’s objective, target audience, and message based on the available space. It’s possible that an area image, one that is very recognizable, will function far better than a picture of your office.Maybe a picture of a balcony overlooking a beach or the view of Manly. Choose something that will grab people’s attention.
Like with all advertising, a compelling headline is essential. Once your strategy is in place, creating an advertisement campaign won’t take long.
Let’s go on to the next stage and create a test ad on Facebook to see how it functions.
When members of your target market click on the advertisement, they should be directed to your website or blog. You could want to make separate pages for sellers and buyers if you’re producing distinct adverts for each group, with bullets and headers that address the hot buttons of each. Generally speaking, this is preferable to sending everyone to your home page.
The Facebook Ad Headline for Real Estate
There are only 25 characters available for the title, so take your time coming up with one that will grab readers’ attention and entice them to read the rest of the advertisement. Have two or three variations of each advertisement so you can test and rotate them. Keep in mind that we only have a short amount of time to walk a Facebook user through a process. They are drawn to the right side of the screen by an attractive area photo, and the title and ad content entice them to click to learn more.
Your Facebook real estate ad’s text
To get that click, you need to build a sales case within just 135 characters. Use your creativity and knowledge of past advertisements that have been successful for you elsewhere and online. Make the most of your 135 characters by rewriting numerous times.
Audience
The majority of real estate experts will want to target the broadest audience feasible. It could be necessary to slightly narrow the field here, though, depending on your market and the buyers and sellers you engage with. Create a Facebook ad that is specifically targeted to users in the state where you typically get the majority of your customers. You can go straight to the city for sellers. If you choose to proceed, you will be given an additional mileage option from the city center. It’s challenging to remain concentrated for very long. Why show the ad to someone who is thousands of miles away when they are the people whose homes you will be listing as sellers and listings? The only exception would be a market for vacation or resort homes when your owner-sellers are not currently residing there.
Age, birthday, and gender
With the starting age feature, you can exclude anyone who is younger than 18 years old. The rest of the options you choose will depend on your market and the regions you serve.
Keywords
If they serve your objectives, keywords might be a significant targeting aspect. In our example, beachfront properties in Sydney, it is obvious to include the word “beach” as well as the name of the city. This will help you to narrow the audience down.